Established in 2011, Johnny Foreigner is London’s first Freelance Directors’ Agent with a solid reputation of trustworthy advice and leading directorial talent. We represent independent Directors for TV commercials and branded content in the UK and US.
Our clients are Production Companies and integrated Ad Agencies who hire our Directors on a freelance basis. All our Directors are personally vetted and interviewed by our MD so our clients know they will work with Directors we trust. We have Directors of every genre; both established and emerging. Only 10% of applicants to Johnny Foreigner make the roster which allows us to enjoy the premium reputation that we have earned over the years.
The company was set up by Producer Olivia Hirschberg. With over 20 years experience in the Advertising industry, Olivia has lived in London, Santiago de Chile, Los Angeles, Cape Town and Munich, Producing for many of our industry’s award winning Production Companies and Directors. London Production Companies included Great Guns, Pink, Blink, Stink, Small Family Business (now Rattling Stick), RSA, Smuggler, Another Film Company and 2AM. Having shot in over 15 countries and speaking nearly four languages (English, German, French and a bit of Spanish), Olivia is a widely respected and trusted Agent with exceptional contacts to our industry’s key players across the world.
Karen James joined Johnny Foreigner from Chief Productions where she was head of all things sales, marketing and client service. She’s been an agency Account Director (Ogilvy & Mather, McCanns) and a client which gives her something of a 360 degree view of a pitch deck. Directors profiles are kept in the eyeline thanks to her love of PR, marketing, IG, Twitter and dare we say it LinkedIn.
Interested in joining us and broadening your channels of potential work as an independent Director? Want to enjoy the freedom of an independent Director yet still have the comfort of an experienced Producer / Agent look after you? We can help you. Already repped by a traditional Production Company as a rostered Director? You can still join us and have us look after your representation alongside them (only if the agreement with your Production Company is not exclusive).
Please note that we set tough criteria in deciding which Directors to represent and only 10% of applicants make the final cut. If you have over 5 years of experience in commercials / branded content and have at least 6 commercials on your reel, then please fill in our “join johnny” application form which you can find here.
Our affiliate agency, covering the international markets, is Prague-based Driven by Creatives
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