Prior to directing, Giles was Creative Partner at Unit9 London. There he worked on various prestigious film projects, including ‘Guinness – Paint the Town Black’, ‘Fosters – Good Call Centre’ and ‘Old Spice – Gentleman Hunt’, collectively winning multiple awards.

In 2013 he was approached to join the advertising agency, Alpha Century. There for close to five years he worked as Creative Director, collaborating regularly with Virgin Atlantic, Toshiba, Victoria Plum, Addison Lee, Sofology, Cunard and many others. And it was there that he readily took on the invitation to direct the key films, and began to build up his showreel.